MBA REFERENCE BOOKS (SET/NET)
|
MANAGEMENT PRINCIPLES
|
TAMILSELVI HPH, SUBBA
RAO - HPH, DINKAR PAGARE
|
|
ORGANISATIONAL BEHAVIOUR
|
SATHYASUNDARI – HPH,
STEPHEN ROBBINS
|
|
MANAGERIAL ECONOMICS
|
BUSINESS ECONOMICS –S. SANKARAN
MACRO ECONOMICS – S. SANKARAN - MARGHAM
|
|
ACCOUNTANCY
|
VINAYAKAM, MANI, NAGARAJAN - SCHAND
|
|
COST ACCOUNTING
|
JAIN AND NARANG
|
|
MANAGEMENT ACCOUNTING
|
SHARMA, GUPTA
|
|
STATISTICAL METHODS – QT I
|
R. GUPTA
|
|
BUSINESS COMMUNICATION
|
RAJENDRA PAUL, KORLAHALLI
|
|
PRODUCTION AND MATERIALS MGT
|
SARAVANAVEL, SUMATHI – MARGHAM
|
|
MARKETING MANAGEMENT
|
PILLAI & BAGAVATHI, PHILIP KOTLER
|
|
FINANCIAL MANAGEMENT
|
MGT A/C – SHARMA GUPTA
|
|
|
FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE)
|
|
HUMAN RESOURCE MANAGEMENT
|
PERSONNEL MGT: CB MAMORIA, VSP RAO – HPH
|
|
QT II – OPERATIONS RESEARCH
|
GUPTA, MANMOHAN (TWO AUTHOR)
|
|
RESEARCH METHODOLOGY
|
CR KOTHARI
|
|
BUSINESS ENVIRONMENT
|
FRANCIS CHERUNILAM –HPH
|
|
MANAGEMENT INFORMATION SYSTEM
|
JAMES A.O.BRIEN, INTRODUCTION OF COMPUTERS
|
|
STRATEGIC MANAGEMENT
|
BUSINESS POLICY- AZAR, KAZMI, STRATEGIC MGT- FRANCIS
CHERUNILAM HPH BOOKS
|
|
INTERNATIONAL MARKETING
|
FRANCIS CHERUNILAM – HPH
VARSHNEY PATTACHARYA
|
|
CONSUMER BEHAVIOUR
|
SCHIFFMAN, KANUK – PEARSON
|
|
BUSINESS LAW, COMPANY LAW, LABOUR LAW
|
MERICHANTILE LAW – N.D.KAPOOR BUSINESS LAW - J. JAYASANKAR
MARGHAM
|
|
ENTREPRENEURSHIP DEVELOPMENT
|
GUPTA, SRINIVASAN
|
|
ADVERTISING AND SALES PROMOTION
|
PILLAI & BAGAVATHI, PHILIP KOTLER SARAVANAVEL, SUMATHI
|
|
MARKETING RESEARCH
|
S.D. SHARMA
|
|
HUMAN RESOURCE DEVELOPMENT
|
P.C. TRIPATHI – SULTAN CHAND
|
|
INDUSTRIAL MARKETING
|
HILL, ALEXANDER AND CROSS
|
PREPARED BY: S. MAHALINGAM
M.B.A., M.PHIL., M.COM., 237, TAMIL NAGAR, KURUMANDUR – 638457, GOBI TK, ERODE
DT.
0 Comments:
Post a Comment
Dear Reader,
Enter Your Comments Here...